Media
leaders
Dave Lowing
Founder/Owner, Lowing Light & Grip, Lowing Studios
As chief lighting technician and head electrician, Dave has established a reputation for his expertise and commitment to mentoring others in the West Michigan production community. He transformed his vision into reality, growing his business from a single van to Lowing Light & Grip, which occupies half a city block and boasts a fleet of grip trucks. Lowing Studios in Grand Rapids, a spacious 7,600-square-foot facility, serves diverse clients, including Fortune 500 companies. Beyond business, Dave actively contributes to organizations like the Film & Media Alliance of West Michigan, aiming to create an unmatched production community in the region.
Kaylee Maddox
Owner, New Venture Design Studio
Branding is an adventure I was made for. Based in West Michigan, I live an active lifestyle, always seeking memorable experiences and travel. When at home, I either immerse myself in a book or focus on improving my business to better serve my clients. I’m passionate about helping businesses discover their unique brand identities in a competitive landscape. Witnessing my clients thrive with their new branding strategies is incredibly fulfilling. At New Venture, I'm committed to cheering you on through your growth and success every step of the way. Let’s explore uncharted territory together!
Amanda Morton
Director, Grand Rapids Film Festival
Amanda Morton revitalized the Grand Rapids Film Festival, which was on the verge of closing, by courageously stepping into the role of director. She felt compelled to provide local filmmakers with a platform and ensure a diverse creative space. Among the biggest challenges she faces are securing consistent funding and expanding her team with more board members and volunteers. The festival's first in-person 24-hour microfilm challenge after COVID reassured her that they were on the right path, showcasing participants ranging from a six-year-old to seasoned filmmakers. Amanda dreams of GRFF's continued growth and inclusivity, inspiring public engagement with independent filmmakers.
Samuel Sanders
Assistant Director & Producer
With 15 years of experience in the creative industry, Sam has expertly managed a wide variety of projects as both an Assistant Director and Producer. From large-scale events and brand campaigns to feature-length films, he brings a track record of success in coordinating complex production workflows, managing budgets, leading crews, and ensuring timely project delivery. Sam has become known for his reliable leadership and commitment to delivering high-quality work on schedule and within budget.
Chavonne Mateen
Author & Filmmaker
I recently released my debut novel, Shaylah Marston and the Rogue Roots, a long-time passion project. I joined the Film & Media Alliance WM to leverage its network and resources, helping bring my book to life. After attending Tamarra’s Grant Writing Workshop, I was inspired by her leadership as a woman of color in a groundbreaking organization. Tamarra’s expertise in executive production and her dedication to empowering BIPOC creatives deeply resonated with me. I’m grateful for my journey so far and excited about the future of this project and others on the horizon. It’s go time!
Mariah Barrera
Filmmaker, writer
Mariah is a Mexican-American filmmaker from Michigan, focused on amplifying social justice and equity themes rooted in her family's and community's experiences in the urban Midwest. A first-generation student at Columbia University, she splits her time between Michigan and New York City. Her films have screened at festivals like Urbanworld, the Cleveland International Film Festival, and DOC NYC, and have been featured by outlets such as The Washington Post and Adobe Gen Create. Recognized as a YoungArts Alumna and a Hispanic Heritage Foundation Awardee, she is passionate about bridging narrative and documentary through poetry.
Media leaders
Creative Empowerment ∙ Community Building ∙ Industry Support ∙ Education ∙
Empowering creatives.
Innovation & growth.
FMA is dedicated to enhancing the careers of film and media professionals by offering essential resources, professional development, and networking opportunities. Through workshops, programming, mentorship and industry connections, we aim to foster creativity and innovation, helping individuals navigate the complexities of their fields and achieve their professional goals.
COMMUNITY BUILDING
We provide a platform for community through our networking events and partners. Join in our communities success in supporting the industry in West Michigan
INDUSTRY SUPPORT
FMA takes it one step forward and are actively working with professional and legislative to promote media production industry in West Michigan.
EDUCATIONAL WORKSHOPS
We offer professional growth opportunities to develop and deepen the West Michigan crew base, talent and infrastructure.
DIVERSITY IN FILMMAKING
We highlight the cultural contributions of film and media professionals in West Michigan and work to build public understanding, support and attendance at events.
Michigan Multimedia Jobs Act
It was a major disappointment that the Multimedia Jobs Act legislation failed to get out of the legislature in 2024. We came very close! But our work is more than legislative policy—it is the heartbeat of our community. Together, we have built a network of creators, collaborators, and storytellers who inspire hope and action. Let’s continue to do what we do best: creating, advocating, and bringing people together through the power of film and media. Our commitment to fostering this artistry has remained steadfast, even during uncertain times. We will continue to promote and advocate for legislative initiatives that acknowledge our value to the creative economy.
Fueling creativity
Your donation helps fuel the passion and innovation of film and media professionals, providing them with vital resources, training, and opportunities to bring their creative visions to life.
As a 501(c)(3) non-profit, your generous support to the FMA provides you with a tax exempt opportunity. Do well by doing good!
Did you know...?
According to the Michigan Film and Digital Media Office and IMDb, Michigan has a long history of nearly 3,000 movies, television programs, short films, and videos filmed here. And that doesn't include commercials, industrials or other digital content. Take a look at some of the most notable movies shoot here in Michigan.
30 Minutes or Less
30 Minutes or Less is a 2011 American action comedy film shot in Grand Rapids locations during the period of Michigan's competitive film incentives. As a result, major stars including Jesse Eisenberg, Danny McBride, Aziz Ansari, Nick Swardson, Michael Peña, and Fred Ward were in West Michigan for the shoot, along with our share of the $28M film budget.
Carrie and Jess Save the Universe
"Carrie and Jess Save the Universe" unfolds an exhilarating tale set in a cosmic wonderland, crafted by a visionary Michigan film teacher. The story follows Carrie and Jess, dynamic best friends, whose vacation plans are thrust into chaos by the menacing Space Queen and her portable black hole. This spirited adventure not only features a local crew but stars Michigan-based actors, bringing the state's iconic locations into the spotlight. Celebrating Michigan's cinematic landscape, the film connects familiar sights with the limitless possibilities of space, embodying local creativity and spirit in every scene.
Block Party
Set against the vibrant backdrop of Grand Rapids, Michigan, "Home Again" tells the heartwarming story of 23-year-old Keke McQueen, a recent Harvard graduate whose big-city dreams are put on hold when she returns to her hometown. As Keke takes on the challenge of revitalizing her grandmother’s cherished block party amidst her early signs of dementia, she rediscovers her love for the community and its deep-rooted traditions. Filming in Michigan, "Home Again" brings together a predominantly local crew, providing jobs and showcasing the talent within the state. The film proudly supports and honors BIPOC artists, celebrating the rich cultural heritage and diverse narratives that flourish in Michigan's storied communities.
It Follows
David Robert Mitchell is a Michigan film director and writer of the critically acclaimed horror film, It Follows, shot in late 2013 in Detroit. It grossed $23.3M worldwide against a $1.3M budget and has since achieved a cult following. In 2023, it was announced that a sequel, entitled They Follow, was in pre-production with filming to begin in 2025.